What Apple and Starbucks have in Common?

Do you have an MacBook or iMac? Do you get your coffee every morning from Starbucks? Have you ever wonder what type of customer do Apple and Starbucks have? I would say not customers but fans. Apple and Starbucks were able to create products people felt in love with. So what is their marketing secret? […]

What’s the Social Media Big Trio?

Have you ever wonder where should you ‘be’ in social media? which social media application you should use? We all know that there are a lot of social media application: image by fred cavazza Did you know where exactly you should start your journey with social media? Maybe the best way is to start from […]

How to increase social media influance

“Don’t think about the score” What Brian Solis says about social media mission: ‘Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.’ I think that the main core we should focus on is our content – what we want to share with others, […]

What you can do with content on Facebook

I read a article “Content on Facebook: What Separates a Popular Fan Page from the Rest?” by Kathleen Barth . Kathleen, like many other social media people, says that content is king. This time she provide us with analyze what allows Facebook fan page maximize its impact. Owner Content. Most popular types of content: Fan […]

How to Plan and Manage Contests and Promotions

I just read Mitch Arnowitz article at social media today – “10 Tips for Successful Social Media Contest & Promotions” Mitch gave us very interesting insight regarding contests and promotions through social media. He shared 10 tips and I found few of them very interesting (of all 10 are very useful and we need to […]

Future of Media

I just read/watched Chris Brogan latest post regarding future of the media. He pointed out few very interesting things about media: will be multi-touch will be mobile will be serial will be subscription-based and few more (which you can check on Chris www) I would like to concentrate on the part media will be subscription-based. […]